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Sponsored by: Microsoft, doer of grunt work -- Click Here! Adcult vs Highcult Quiz "Even though you and I have never spoken to each other before today, you and I know both know that in the phrase, "You deserve a..blank..today," the missing word is break. So let's spend a little time examining advertising, not as something we have to hammer out of our culture, but something that is our culture. For better or for worse, this dismal, mindless information is what we have that we know we share." -- James Twitchell Is Twitchell right? Has advertising become our common culture? To find out, take this quiz which asks you to identify 15 advertising campaigns and 15 terms from the book "What Every American Needs to Know." Here's how other Tripod members have done to date: Adcult section: Average 12 out of 15 correct. Highcult section: Average 11 out of 15 correct. You must be a Tripod member to take this quiz. Advertising The following phrases are taken from popular advertising campaigns in the past fifteen years. Match the phrase with the company. 1. "You deserve a break today" McDonald's Coca-Cola Pepsi 2. "We bring good things to life" Hallmark General Electric Microsoft 3. "Heartbeat of America" Toyota Chevrolet Pontiac 4. "Why ask Why?" Budweiser Michelob Miller 5. "Two scoops!" Nutri-Grain Grape Nuts Raisin Bran 6. "Never had it, never will" Diet Coke Tab 7up 7. "We Try Harder" Hertz Avis Budget 8. "The Choice of a New Generation" Pepsi RC Coke 9. "I Love What You Do For Me!" Ford Nissan Toyota 10. "The best part of waking up" Sanka Folgers Maxwell House 11. "Two-all beef patties, special sauce..." Big Mac Quarter Pounder Whopper 12. Morris Star-Kist Fancy Feast Nine Lives 13. Colonel Sanders KFC McDonald's Sizzler 14. "The quicker-picker-upper" Scott Bounty Brawny 15. "Still going..." Maytag Whirlpool Energizer "What Every American Needs to Know" The following terms are taken from E.D. Hirsch's book "What Every American Needs to Know." They represent a sampling from the index pages. Match these terms with the answer most related to it. 1. Stephen Dedalus: Greek mythology James Joyce Dante 2. The Reign of Terror: France Spain England 3. Nucleotide: Vitamin A carbohydrate adenine 4. Sacred Cow: village idiot cherished belief Shintoism 5. Ferdinand Magellan: circumnavigator Italian King conquistador 6. Elysian Fields: Olympics paradise for heroes Hades 7. D.W. Griffith: "Citizen Kane" "Metropolis" "The Birth of a Nation" 8. Joseph and his brothers: coat of many colors water from the rock burning bush 9. Ampersand: @ & ~ 10. Neville Chamberlain: British Prime Minister Harvard historian U.S. Senator 11. Leibnitz: counting machine Calculus telescope 12. Alexis de Tocqueville: "A Modest Proposal" The Sun King "Democracy in America" 13. Herman Melville: "David Copperfield" "Moby Dick" "Portrait of a Lady" 14. Bundestag: Austrian palace Swiss fortress German Parliament 15. Cyclotron: centrifuge particle accelerator electro-magnetic engine